DeSantis campaign launch escalates extremely online war with Trump
Posted May 26, 2023 by: Admin
Florida Governor Ron DeSantis embarked on a unique and refreshing campaign launch that showcased the evolving landscape of political engagement. Rather than opting for a traditional event, DeSantis leveraged the power of social media and chose to launch his campaign via Twitter Spaces, an innovative platform that enables real-time audio conversations. Joined by influential figures like Twitter chief Elon Musk and libertarian entrepreneur David Sacks, DeSantis embarked on a journey to connect directly with voters in a more intimate and accessible manner.
Although the launch faced minor technical difficulties, the DeSantis campaign creatively addressed the issue by releasing a video that combined captivating imagery of Musk and the governor. The visual representation inadvertently portrayed Musk as a potential running mate, albeit without his official endorsement due to his South African birth and ineligibility to run for the presidency. While the campaign had initially planned a traditional launch event in DeSantis’s hometown, Dunedin, a Tampa suburb, they decided to embrace the digital realm fully.
Former President Donald Trump, who continues to hold a significant lead for a potential third Republican nomination, responded to DeSantis’s launch with a range of videos. While some followed traditional attack ad formats, others took a more bizarre approach, including a satirical parody featuring DeSantis alongside notorious figures such as Satan, Adolf Hitler, and Democratic megadonor George Soros. Trump’s social media accounts also shared videos juxtaposing the technical glitches of DeSantis’s event with Trump confidently delivering a speech on a patriotic stage, further emphasizing his endorsement of DeSantis.
Notably, President Biden’s team and former Arkansas Governor Asa Hutchinson, also vying for the GOP nomination, took light-hearted jabs at DeSantis’s launch. They utilized social media to redirect attention to their campaign donation pages, playfully asserting that their links were functional. In the spirit of unity, DeSantis refrained from attacking Trump directly during his campaign launch.
During his time on Twitter Spaces and in a subsequent appearance on Fox News, DeSantis focused his messaging on the Republican base. He voiced criticism against workplace diversity, equity, and inclusion (DEI) programs, as well as ESG investing, which stands for environment, social, and governance. While DeSantis’s stance on these issues resonates with some conservative pundits, recent polls reveal a contrasting view among the broader American public. Pew Research Center’s poll indicated that 56% of Americans perceive DEI programs positively, and a Gallup poll highlighted the lack of familiarity with ESG investing, with 59% of respondents remaining unsure.
As DeSantis continues his campaign, he faces the challenge of bridging the gap between his conservative base and average voters. While his policies have garnered praise from some, a Yahoo News/YouGov poll suggests that they are not widely supported by the American public. An example of this dissonance can be seen in the six-week abortion ban DeSantis signed, which was opposed by 75% of Floridians according to a University of North Florida poll.
